Away Photo Studio

  • Brand Identity
  • Website
  • Collateral

Away Photo Studio is an alternative wedding photography duo based in the Outerbanks of North Carolina. Offering coastal and destination wedding photography, Away is positioned to stand out to modern couples and challenge visual stereotypes of the wedding industry. The logotype is apart of a brand identity system that spans print and digital. The Away logotype reflects the landscape of its origin. The beginning A is a fluid letterform representative of the waves on the beaches of the Outerbanks. With the founders being avid surfers, their personality came through in the rippling A. The remaining three letters are minimal, consecutive angled forms for contrast and balance. Set primarily in a rose red, the logotype comes alive like a beating heart amongst the coastal landscape.